Digitive.
If Silicon Valley and Madison Avenue met in the middle, it would happen in Milwaukee right? Probably in a place like Thirsty Boy. And there would be questions and theories. Like, “Will Twitter mash up with pizza?” Or, “How would a motorcycle site and parallax scrolling coexist?” Or, “I’ll bet we can use a microsite to persuade a client that stealing bikes from prospective customers is a good thing.” Maybe, “Is Facebook powerful enough to get women to dive headfirst into a mud pit?” And possibly, “Could our business card double as a shot glass?” Digitive – The torrid little affair between digital and creative. Thirsty Boy.
BBE, makers of advanced, professional audio equipment, asked us to create an app that would bring their legendary Sonic Max technology to mobile music players. This is the site we created to help launch the app.
When Erik Buell decided to launch a new sport bike brand, he tapped us to build his marketing machine. We started with an aggressive, performance-based site that featured bold imagery and funky UX. As visitors scroll through the models page, the images move through an engaging parallax process. The content focused on the emotional aspect of owning one of the most powerful, street-legal sport bikes available.
Hayes Bicycle Group is a collection of high-end, off-road bicycle component brands. In decline for several years, they came to us to help unite and energize the brand. We created a "Hayesing" campaign which involved "stealing" bikes and swapping out components for higher-end Hayes branded parts.
This Facebook page for the iconic brand Lava Lamp is part of our soon-to-be-released campaign to breathe life back into the brand. The central strategic idea is that Lava allows you to "Discover Your Moment."
Making excuses for not getting a colonoscopy is practically an art form. This site encourages avoidance while cleverly, and subversively, pushing for the procedure. It’s creepy having a polyp follow you on Twitter. Even creepier to be his friend on Facebook. But even a weirdo who can increase colonoscopy participation is good.
Viewers gather friends for a virtual pileup, women blog about driving related issues and individuals earn policy discounts for contributing to a scholarship cause.
For Dirty Girl, the women-only 5K mud run, we developed the marketing strategy, brand identity, site and social media. Facebook fans went from 0 - 15,000 in six months.
