I’ve always held the belief that you can’t polish a turd. I mean, how many times have we advertising professionals heard that phrase from creative directors, partners, cohorts and clients’ wives?

Well, after watching an episode of Mythbusters recently, I learned that you actually can polish poop. Adam and Jamie, the show’s hosts, buff up a chunk of lion dung.

So, maybe there’s hope for all the lame concepts out there? Maybe writers or art directors or creative directors or even – dare I say it – clients will be inspired to one day wake up and say; “you know I should really find another word besides ‘quality’ to use in that tagline.” Or, “that visual of two guys shaking hands could be improved if I just put in a little effort.”

Oh, who am I kidding? We need and love these advertising droppings. They’re cheap entertainment. And they make us feel better about our own crappy work. So I say let the turds flow. And next time your creative director calls your work shit, take it as a compliment.