MILWAUKEE – October 20, 2009 – Milwaukee’s newest digital advertising agency, Thirsty Boy, has partnered with ABCD (After Breast Cancer Diagnosis), to develop a new website for breast cancer patients, their families, friends and health care providers. The website, www.abcdbreastcancersupport.org is meant to be a resource for those going through the breast cancer journey. It provides patients with the comfort of accessible resources and opportunity for free support when they need it most.

“Our goal with this site is to connect intimately with people diagnosed with breast cancer,” said Kathy Ehley, ABCD president. “We want to convey trust and compassion right from the start. This website does just that. Working with Thirsty Boy on this project has made us realize the true value of a well designed, easy to use website. We know breast cancer patients will be well served.”

“We’re not just about cool, flashy websites,” said Steve Koeneke, owner and creative director at Thirsty Boy. “Our staff has been personally affected by breast cancer and we understand the importance of providing a comfortable place for patients and their loved ones to begin the healing process. The website we’ve created for ABCD is high on our list of favorites because we know how truly important it is for so many people battling breast cancer.”

ABCD was founded by a group of women who realized that having breast cancer is about much more than biopsies, surgery and chemotherapy. Most of ABCD’s founders are breast cancer survivors themselves who discovered the most valuable information and support came from others in similar life circumstances. ABCD provides free, personalized information and one-to-one support to people who are affected by breast cancer. ABCD complements the work of health care providers by serving as a reliable, accessible and highly personalized resource for breast cancer patients and their loved ones.

Thirsty Boy offices are located at 223 North Water Street, Suite 200 in Milwaukee. For more information visit www.thirstyboy.com, call 414.273.1700. cariew@thirstyboy.com.