It’s Like Getting Punched In The Face By A Giant.

That’s how Scott Ian of Anthrax described the BBE Sonicmax Pro music app. BBE, makers of advanced, professional audio equipment, asked us to create an app that would bring their legendary SonicMax technology to mobile music players. The app, available for iOS and Android, allows listeners to manually adjust and dramatically enhance the sound delivery through multiple channels.We also created branned version of the app for manufacturers like JVC. In addition to the app, we developed a site, social media campaign and a guitar giveaway to drive sales. Pow!

APP DESIGN

Turn It To 11

We wanted to make sure the app was simple and effective. So we created a panel with attractive, functional control wheels that allowed users to make precise, smooth adjustments to bass, treble, mid-range, gain and more. Even professional musicians were impressed.

PROMOTIONAL VIDEO

Fest Tested

The true test of any product is how it performs for unbiased strangers. So we took SonicMax Pro to one of the largest outdoor rock music fests in the country. The faces of users lit up when they experienced the clean, true sound the app produced.

RESULTS

Sonic Sales

A great review by MacWorld magazine helped to generate international awareness and fire up sales. For several weeks running, the app was the #1 selling music app in Japan. And it did very well in other countries as well.