Jumps, Rocks, Ruts & Marketing
Serving as AOR for Hayes Components, we’ve had a chance to help shape the brand through digital, social and traditional since 2009. Our work has ranged from a “Hayesing” campaign which involved “stealing” and upgrading bikes, to 20-page catalog inserts, to tradeshow promotions, to new sites for each of the five brands. We’ve also helped launch several new products. Oh, and our riding skillz have def improved.