Fast? Yeah, We Can Do Fast.

Mercury Racing, a division of Mercury Marine, asked us to design and develop a site that would reshape their brand and feature their ridiculously powered marine and automotive engines. Because their target audience is all about performance and passion, we wanted the site to reflect that aggressive, technical culture. Using strong imagery, video and provocative verbiage, we created a clean, simple whiplash of a site.


A 1600 Horsepower Approach

From the moment we started sketching, we focused on conveying the thrill of owning a Mercury Racing engine. We paired engine close-ups with visceral lifestyle shots to capture the feeling of owning the water or road.